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Coming Soon: Facebook The Movie
The new mobile device 'Palm Pre' is widely being touted as a big challenger for the IPhone. Naturally, with such a tremendous competitor already wallowing proudly in the mobile market, the Palm Pre is faced with the monumental and unenviable challenge of convincing the general public that it has a superior product. However, Im sure this will not prevent them from trying.
Apple have so far blown millions of TV advertising dollars pimping many of the applications available on the IPhone, with a clear emphasis on games and enabling software such as 'Urbanspoon'. Conversely, Palm Pre must take a slightly different approach as they do not possess the same network of budding application developers and finished archive of products to justify an advertising barrage of a similar tone. With this in mind, one has to ponder the potential application that will underpin the Palm Pre advertising onslaught. What else could it be other than 'the people's social network of choice'?
That’s right, once again Facebook has found itself slap bang in the middle of mass media frenzy, this time strategically positioned as a gigantic wooden frame inside the Palm Pre advertising production studio. Check it out:
According to the wonderful news people at CNET, the Facebook landing page has been receiving extensive hair and beauty treatment in an LA studio, in last minute preparation for its appearance in the Palm Pre mobile advert. So, how did CNET connect Palm Pre and Facebook together I hear you cry? Well, apparently, the link between the two companies is more than just rising hot air. It was a certain well known Hollywood photographer who posted the picture via Twitter with the following post below:
Unsurprisingly, both the user profile and the associated timeline have been obliterated out of the ever expanding Twittersphere. Having so eloquently provided a less than glowing review of the device, its no surprise the offending tweet was removed with unparalleled haste and efficiency. With the Social Media industry currently receiving a tonne of press, it comes as no shock to see mobile networks such as Sprint (USA) utilising Twitter feeds and jumping aboard the ship. With this in mind, it seems like a natural occurrence for Palm Pre to stand on the shoulders of the social networking giants. I am intrigued to know how this giant Facebook set will be used during the filming of the commercial, answers on the back of a postcard please...
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